UK Top Country for Nordic Buyers

globalassets-global-bilder-stor-om-oss-logistik

The Nordic e-commerce market is in a phase of robust growth. According to a new report from PostNord , more than 15 million citizens of the Nordic region bought goods online last year. Just over one in three Nordic buyers ordered goods from foreign sites, for a total value of SEK 19 billion. In 2013, 49 percent of Nordic online shoppers bought goods from the UK, making the UK the top country for Nordic e-buyers.

People in the Nordic region are frequent and enthusiastic online shoppers. More and more retail businesses are now investing heavily in online selling, and in recent years several international e-commerce companies have elected to expand in the Nordic market. Widespread use of the Internet, excellent mobile telephony and mobile broadband availability, along with generally strong purchasing power and e-commerce maturity among the Nordic population, are driving this expansion.

“The robust growth of recent years indicates that the Nordic e-commerce market is playing an increasingly important role both to consumers and businesses. Nordic people are generally up for trying out new things and so often make a good test market when a business wants to expand internationally,” says Karin Falkentoft, Managing Director, Direct Link Worldwide Ltd.

When Nordic e-shoppers buy goods online from abroad, they mostly choose to order from the UK (49 percent), the USA (34 percent) and Germany (27 percent).

More exacting demands from consumers
The growth of e-commerce in the Nordic region has led to more exacting demands from Nordic consumers. Nordic shoppers want their goods delivered more and more quickly, and they want to decide themselves how the deliveries are to be made.

“Fast transport and efficient warehousing are important factors to all successful e-trading businesses. Logistics and supply chain, together with innovation and service-mindedness, are business-critical elements in e-commerce businesses,” says Karin Falkentoft.

Advertisements

Posted by

I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s