London Luton Airport kicks off £100 million transformation with new identity

TransformingLLABrandLaunch1

Today London Luton Airport (LLA) signals the start of its £100 million transformation programme by unveiling a vibrant new future focused brand identity. The new look marks the ambition to transform LLA into one of the leading airports serving London and the surrounding regions.

The redevelopment works due to start in the New Year will increase capacity to 18 million passengers per year and bring about a raft of improvements; including:

  • A major redesign of the terminal to create a quick, efficient, friendly and convenient passenger experience.
  • Exciting new shopping and eating options and the development of a new executive lounge which will include a spa.
  • Major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links.
  • More domestic, European and international destinations added to the Airport’s route network.

The new identity has been designed to illustrate how LLA is being transformed in one of the most exciting periods in its 76 year history. The new design is already visible in recent interior renovations and will be rolled out across the remodelled terminal once construction work begins in the first quarter of next year.

Commenting on the announcement, Clive Condie, Chairman of LLA, said:

“The investment from our shareholders Aena and Ardian is proving to be transformational for LLA. Our ambition is to increase our capacity to 18 million passengers per year while putting the customer at the heart of everything we do. The combination of our talented executive team, led by our new CEO Nick Barton, with the commercial and operational expertise of our shareholders, gives us the perfect blend of knowledge and experience to achieve our aims.”

Commenting on the announcement, Nick Barton, newly appointed CEO of LLA, said:

“The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike.” 

Sophie Dekkers, Director – UK Market, easyJet, commented:

“London Luton Airport is our spiritual home and remains our head office base. The transformation of the airport was a key factor in our commitment earlier this year to double our passenger numbers at London Luton Airport over the next 10 years and we have ambitious plans for growth which will result in an even greater range of business and leisure destinations for our passengers.”

A short film on the physical redevelopment of LLA

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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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