Meet the Business # 7 : Água na Boca London

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The street food is a business that matches perfectly with the mufti-cultural population in Britain. In nearly every part of country there is a food market with cuisine from all over the world. And Brazilian food is one of those international options you can find in the streets.

Água na Boca (mouthwatering  in English) has provided some of the most of popular Brazilian food to the streets of London since 2013.  It’s all about Brazilian delicacies such as salgadinhos (pastry savouries), gourmet brigadeiros (chocolate truffles) and churros ( delicious doughnuts filled with chocolate or salted caramel). Working in the hospitality industry for over 14 years had given Andre Coutinho the expertise to also offer his catering services for parties and other events.

Midlands Trade: Firstly, I’d like to know a little bit more about your career background.

Andre Coutinho: I moved to London in 1999 to study English and later in year 2000 I decided to do a MA in Marketing Communication. I have worked before in different fields such as marketing manager, landscape assistant, TV producer assistant, cinema and etc. But since I arrived in London, I was always working in restaurants across London on the weekends doing different jobs such as barman, waiter, and chef and restaurant manager.

Midlands Trade: How did you start with the idea of a business such as food stall?

Andre Coutinho: After few years managing restaurants, I decided to be my own boss and work for myself, but I didn’t have enough money to open a cafe or restaurant, so I decided to start small with a food stall.


Midlands Trade: Why did you choose this kind of Brazilian food?

 Andre Coutinho: I did a lot of research in London before I started my business because I wanted to see what I could bring to the street food environment, so I went to Brazil to get some ideas. When I was in Brazil I saw the growing of gourmet street food market. And salgadinhos and brigadeiros that you could buy everywhere became more sophisticated, so I thought it would be a good idea to sell Brazilian street food with a little bit of twist in its ingredients.

Midlands Trade: What is unique about Agua na Boca’s food?

Andre Coutinho: I use different flavours and spices into my food. I tried to adapt it for the British audience, every weekend I bring different food to the market, it will be never the same, and I always try new recipes

Midlands Trade: Where do you usually work?

Andre Coutinho: Everything is made at home and takes to the markets to be sold on the weekends. Mostly of the markets I do are based in South London, but if I am invited to go to an event or different town I will go.


Midlands Trade: What are the challenges of having a business like yours?

 Andre Coutinho: As a street food trader we are always relaying on the weather, bad weather means less people going out to shop, so you have ups and downs.

It’s difficult to keep your sales up to date and because of that I also provide cakes and savouries for local cafes and I take private orders.

 Midlands Trade: Who is your clientele?

 Andre Coutinho: Everyone really. I have lots of Brazilian customers but the majority are British people.


Midlands Trade: What is the secret to keep the customers interested in your product?

 Andre Coutinho: Everything is made fresh and I always have novelties in my stall, I have regular customers who comes every week to my an specific food.

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Midlands Trade: How is internet and social media important to the success of your business?

Andre Coutinho: Definitely it’s very important.  I have a Facebook page and twitter account, I keep everything updated on my website, places I’m going to be etc… Also help to attract new customers

Midlands Trade: What is your advice for someone who is thinking about to start a business?

Andre Coutinho: Do a lot of research before you start your business, speak to the traders and learn about everything, all the aspects of the business and more important of course is to have passion for what you are going to do.

More information:

Facebook |  Água na Boca   Twitter | @AguanabocaUk


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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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