Nailing Internacional Mailing Campaigns


There is always that crucial time in life when businesses decide to go further and decide to cross their boarder limits.An effective mailing campaign is an important part of the process of to expand a business abroad. As well as a detailed market analyses is indispensable.

But don’t panic!

The international mail, shipping and distribution organization Asendia has prepared a whitepaper explaining the important  steps to follow. To start with:

  • Market Analysis: make sure that you understand the country regulations you are going to deal with. There are some different product packing and labeling specifications to be understood.

 As well as is important fact to know the culture to understand your buyer behavior and habits. Getting the language right is also fundamental.

“The following fundamental factor always applies: the more attuned a mailing is to the language of its recipients, the more successful it will be.”

To know more about it, download the white paper Planning an International Mailing Campaign here

Source and Photo  Asendia


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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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