Meet The Business #14: Carioca Brixton

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After all buzzing of Olympic Games in Rio, most of us felt a bit more curious about Brazilian culture and the carioca way of life. Rio de Janeiro is indeed a city of contrasts. It’s not just reflect in the people but also in its food.

A combination of indigenous, African and Portuguese culinary that makes our food so popular.

Nothing can describes better a carioca way of life that chatting outside a bar/restaurant/boteco with friends and family,  having a beer and some bites that we call “comida de boteco” but you may also translate as “street food”.

Luckily, we can also have this unique experience in London. Carioca is an authentic Brazilian restaurant located in the heart of Brixton that presents the best of our popular dishes. I’ve been there and done that. And food is fabulous!

[ Click here to read my food review of Carioca Brixton ]

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So I had a nice chat with Maurílio Gonçalves, the owner of Carioca, to know more about this successful business.

Midlands Trade: To start with, I’d to know a bit more about your career background. Maurílio Gonçalves:  I started my first restaurant in Brixton about eight years ago.  It was called Brazas. We made a big success of it, our customers loved what we did and that’s where I taught myself the art of baking and deserts. It was also a big learning experience for us.

Midlands Trade: How and when did you come up with the idea of your business?

Maurílio Gonçalves:  Carioca was born after our first restaurant idea for Brixton market; Prima Donna. We wanted to serve the best Brazilian food in London and had this obsession that Carmen Miranda was part of the whole Brazilian glamour, fun and chic we wanted to portray.

Unfortunately, the name Prima Donna that we used to refer to Carmen was misleading for the passing customers.  Eventually, after much thought we chose Carioca because when people think of Brazil, many of the things that come to mind are landmarks or places from Rio.  And so is Carmen.

Midlands Trade: Why did you choose Brixton?

Maurílio Gonçalves:  Brixton chose us eight years ago.  We had been offered the opportunity to set up Brazas and so we left North London for South the river. And now it is the spiritual home of Carioca.

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Midlands Trade: And why Brazilian street food from Rio de Janeiro?

Maurílio Gonçalves:  I had met so many Brazilians in the last seven years that I become fascinated with the culture, the people, and the food of course.

Lucinea, my head chef, first worked with me at Brazas and together we decided to show London what true Brazilian food was all about when we set up in Market Row but with a modern twist to suit our Brixton clientele.

Midlands Trade: What does inspire your food?

Maurílio Gonçalves:  Brazilian culture, good ingredients and combining interesting flavours.  We like to think of ourselves as a restaurant that represents not only traditional Brazilian cuisine, but also the modern adventurous eater.

We respond to customers’ needs and their interests in food.

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Midlands Trade: What is your kind of clientele?

Maurílio Gonçalves:  Brixton itself is a very cosmopolitan area but it also attracts many types of people, be it tourists, local regulars, or people that simply are in Brixton for a concert or wanting to try out something new in the now famous Market Row and Brixton Market.

Midlands Trade: What do you think of having a business in the iconic Brixton’s Market Row?

Maurílio Gonçalves:  We love being in Brixton.  It is such a vibrant neighbourhood and we have become friends with many regulars over the years.

Midlands Trade: What is your favourite Brazilian dish and why?

Maurílio Gonçalves:  Moqueca de peixe.  I had this in Bahia two years ago.  I simply love the spices, the flavours and the smell of this dish.  It was the best thing I had in a long time.  We’ve had it on our winter menu before…. roll on winter again.

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Midlands Trade: What is the secrets to keep the customers coming in?

Maurílio Gonçalves:  Good food, and a friendly customer service.  Always greet people with a smile. And I make a mean Caipirinha!

Midlands Trade: What advice do you have for people starting out in the restaurant industry?

Maurílio Gonçalves:  You’ve got to love food, and customer service.  Be prepared to work hard and always listen to what customers have to say.

Midlands Trade: What do you like most about your job? And what is most rewarding about it?

Maurílio Gonçalves:  Chatting to customers.  I enjoy chatting to my customers, hearing their stories and ensuring they always have a great time.

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Midlands Trade: What are the plans and future projects for Carioca Brixton?

Maurílio Gonçalves:  To get people to try our food.  There is more to Brazilian food than churrasco and Carioca it’s certainly proof of that. We are actually very excited to be opening a second Carioca at Croydon Boxpark at the beginning of October and hope more people become passionate about our take on Brazilian Street food.

More about Carioca Brixton:

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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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