Tech start-up Soda at Selfridges | Birmingham

Are you ready to check some innovative technology products that are both fun and useful?

Soda has opened a refreshing tech pop-up in Selfridges Birmingham, to showcase some of the coolest new gadgets around.  Soda, which stands for School of the Digital Age, is a tech start-up that offers innovative tech gadgets with prices starting from as little as £10.

Soda floating vase

This 26-year-old business had opened its first boutique in Selfridges Oxford Street now launched then, it’s time for Birmingham get to know Soda’s products at the Bullring department store.

The greatest things about Soda is the lack of bored and plain tech products in stock. For creative and colourful accessories for iPhones to fun products that protect the cables and helps to prevent them breaking. Every item can innovative, useful and well-designed.

Avocado

What about gifting with a conscience? – a donation is made to a children’s autism foundation with every purchase the Soda Happy-ness Apple headphones (£64). Happy-ness also manufacture customised lanyards (£34) and cables (£52).

For the aesthete in your life, the Lyfe levitating plant holder (£220) is the perfect gift. Part science experiment/part art installation, this magnetic plant holder floats above a wooden base – just add your own plant.

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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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