5 Ways Travel Agencies Can Boost Their Sales

Looking to increase the sales in your travel company? It’s a tough task.

Let’s start off by facing the facts. The travel industry is a ridiculously competitive one. And it can be extremely difficult to compete if you don’t have a huge marketing budget like the major players do.

Now that we’ve stated the obvious, let’s focus on what you can do. Read on for our top 5 tips on how you can boost the sales of your travel agency.

1-Amp up your social media presence

We’re all well aware of the impact that social media can have on your business. And for travel businesses in particular, a drool-worthy Instagram account is a must. Oftentimes business owners think they can handle their social media themselves.

The truth is, we weren’t all born social media gurus. Sure, we can just about handle our own personal Facebook and Instagram, but a social media expert is a savvy investment for all travel agencies with limited budgets.

The great thing about social media campaigns is that you can easily measure their success and channel your budget into what’s working. Throw in a couple of test and learn campaigns at the start to see what’s driving sales before you invest further.

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2- Make use of your data

Data is one of the most valuable assets for any consumer business out there. So why aren’t more companies making optimum use of it?

Travel businesses, take note. Listen to what your customers want. Use any customer data you have to help boost those sales and personalise your offers. If you have many different applications that you currently use to store data, invest in quality data integration tools to help you merge different data sets into one usable interface.

3-Be bold with your message

You’re already aware what a crowded market you’re in. We don’t need to remind you of that. To stand out, you’re going to have to be a little more daring with your messaging.
If you don’t have a huge marketing budget (which, let’s face it, most businesses really don’t) then you need to come out with something unusual to get noticed. Don’t be afraid to try something new. Inject your personality into it. Be quirky, be witty, be unique!

4-Pick a niche and specialise in it

In the age of Airbnb and SkyScanner, it’s tough to be a travel agent. Customers have access to a plethora of travel apps and information online. It’s fairly simple for them to plan their whole trip themselves.

You’re going to need to offer an added value and expertise with your service. Start off with a niche and become an expert in it. Pick a few specific destinations or activities and learn everything there is to know about them.

Create the best deals and itineraries for those destinations or activities. And presto, you’re the go-to guru for people wanting to travel there.

5-Build up a positive online presence

Finally, don’t forget to ask your happy customers to leave you a review online so you can build up your positive online presence. Who buys or books anything these days without a quick session of internet research? Certainly not travel customers.

Having a host of glowing online reviews won’t just make you feel all warm and fuzzy on the inside. It will go a long way in boosting your sales.

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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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