Norway | Innovation and sustainability since its origins

Norway is famous for its pioneering in several areas. Some of the headlines about it in the media include: the country was the first to stop with the FM radio broadcasts in 2017; it’s building the first tunnel for boats in the world; and the country was also the first to banish the cutting of trees in 2016.

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In addition, they are in the way of becoming the first country to be fully moved to clean energy. At the moment, 96% of Norway’s electric power is hydraulically based and there are more than 100,000 electric cars on their streets.

The government has already announced the ban on cars powered by fossil fuels in 2025, with a goal that is the shortest time established in the world.

All this creativity and willingness to explore the new is followed by the Norwegians since their origin, still in the Viking era. They were the first to explore the oceans and venture out in search of new places. In addition, they developed revolutionary techniques in the construction of boats and navigation.

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Another aspect that also accompanies the Norwegian people since always is their close relationship with nature.

Only those who have visited Norway can understand how much the country has been blessed with all its natural beauty. The mountains, glaciers, waterfalls and, of course, the famous fjords are the true treasures of the Norwegian people.

They appreciate being in touch with nature and have tremendous respect for it. Therefore, any activity in Norway is always strongly linked to sustainability.

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With tourism couldn’t be different. Many destinations follow principles of sustainability but obtaining a quality certification is an honour and privilege of a few.

In Norway, there are six sites that deserved the title of sustainable destinations, they are:

The ski center of Trysil, the traditional city of Røros, the Vega Islands, the village of Lærdal in the fjord region, the Svalbard island, the city of Geilo, the Valley of Stejskal and the road called the Golden Road.

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The achievement of a certification such as this is the result of efforts that take years of work and provide the best possible experiences for visitors, while maintaining the negative impact of tourism at minimum levels.

Many other destinations within Norway are working to also receive this recognition, so in the coming years there should be a lot more certificates in the country.

Green Travel is a reference adopted by Norway, which takes into account several certifications and evaluates sustainable management initiatives adopted by establishments.

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The symbol – which is an illustration of a grass branch – contributes to the choice of hosting and sustainable activities in Norway.

Whenever a hotel, tour or any other tourist product has the symbol of grass, it means that it follows sustainable management guidelines, which makes it easier for tourists to identify.

Tourism in Norway is also always looking to innovate and use the technological innovations to your advantage.

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Visit Norway has already developed and launched three mobile applications: Norway lights, which offers forecasts for the occurrence of the boreal auroras; The Visit Norway VR, which offers panoramic images in 360 ° of Norway in virtual reality; and Visit Norway, which is the complete guide to Destiny.

There are also digital games that transmit experiences that can be lived in the country, such as Holmenkollen ski Jump, which simulates the descent of the famous Oslo ski ramp, or the Trysil Twin Tip, which is an adventure by the largest ski resort in Norway.

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I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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